About Coherent Communications

Hi, I'm Ellen Khalifa! I've been writing content that motivates and connects to audiences for over 20 years, mostly in
healthcare. For the past five years, I've focused on helping
my clients articulate their value to the audiences they want
to attract.
I recently received a certificate in UX writing, learning to use words that guide people through digital experiences and help them complete desired actions.
In addition to writing, I practice and work in behavior design,
with a certification in the Tiny Habits® method. Behavior design totally informs my ability to understand and motivate audiences, making my writing more effective. I find all sorts of life hacks thrilling, those that improve individual lives and those that make the world around us better place to live.
healthcare. For the past five years, I've focused on helping
my clients articulate their value to the audiences they want
to attract.
I recently received a certificate in UX writing, learning to use words that guide people through digital experiences and help them complete desired actions.
In addition to writing, I practice and work in behavior design,
with a certification in the Tiny Habits® method. Behavior design totally informs my ability to understand and motivate audiences, making my writing more effective. I find all sorts of life hacks thrilling, those that improve individual lives and those that make the world around us better place to live.