What is Content Marketing?
Content marketing is the creation and sharing of content that your defined audiences find relevant and useful. Your objective is to drive customer engagement and action by communicating from the perspective of what THEY find helpful. Understanding what your customers are looking for is a process and I can help you to:
1. Identify clearly and specifically the audiences you are trying to reach
2. Understand what those audiences are looking for
3. Communicate clearly the value of the solutions you're offering them
I work with you to reach your audiences by using the right channels for your business, including:
1. Identify clearly and specifically the audiences you are trying to reach
2. Understand what those audiences are looking for
3. Communicate clearly the value of the solutions you're offering them
I work with you to reach your audiences by using the right channels for your business, including:
- Websites + blogs
- Mobile - sites for phones, tablets
- Social media - LInkedIn, Facebook, Twitter
- Email marketing - newsletters, promotions
- Slideshare - online slide decks